(effective January 31, 2006; modified April 26, 2008) We gather information through the website at www.purple-soup.com, the telephone, fax, mail or email. During the course of ordering or inquiring from our website, we may collect information that is considered personal and identifies you individually. We also collect payment information that could identify you as an individual. in addition, we do collect information that is anonymous and does not identify an individual. These three types of information are described below. "personally identifiable information" is private information about you as an individual and/or about the person to whom our products are being shipped. Examples of this information include names, addresses, telephone numbers, e-mail addresses, and other personal information that identifies you or order recipient personally. "payment information" is private information that pertains to how you will pay for an order from our website. this would include a credit card number, credit card type, and expiration date. The above-mentioned information is provided by the customer. Through our credit card merchant system, we also collect billing address verification and credit card "cvv" information. This information is used to verify that the card belongs to the person listed under the billing address information. "anonymous information" includes information such as how many users visit our website, what pages were viewed, keywords used in searches, ip (internet protocol) addresses, referring web page urls, and web pages from affiliate referrers. All of this information is collected without personally identifying the user. An example of anonymous information would be statistics that state how many users visited a page or the website in any given day. However, the users are not identified, just the aggregate number of visitors. How do we use the information collected? We may use "personally identifiable information" collected through the web site or telephone to complete an order or transaction requested by you, our customer. If you place an order with purple soupR LLC, the information collected for that transaction will be used to fulfill your order, get the order shipped properly, and bill you correctly. This information may also be used when you return a product or if billing adjustments are required. If you request to be added to our mailing list, we may also use your mailing address or telephone number to alert you to special offers, sales, store updates, and new services. From time to time, we may use your email address for the same purposes. We will offer an opt-out option on each of our e-mail offers so that you may opt-out of our list. If you provide address or email information for our mailing list and/or during the order process, we will not sell or trade that information to anyone for any reason without your permission. However, if you specifically agree to provide us with identifiable information, such as by asking to be put on our mailing list, we may contact you from time to time. "payment information" is used to complete billing and crediting issues on orders placed at purple soupR . The purple soupR website is hosted by a yahoo!store which uses industry-standard ssl encryption to scramble credit card information entered by purple soup customers. "anonymous information" collected through our web site is used for maintenance, monitoring and marketing uses, but this information is not linked to you without your permission. Who is collecting and using your information? Information is being collected by purple soup and Yahoo!. Yahoo! hosts purple soup’s store pages, ordering system, and order data. Please see the Yahoo! Privacy Policy for information about how Yahoo! uses data collected by Yahoo! purple soup's contact information is: mailing address: 1876 utica square, suite 2-d Tulsa, OK 74114-1635 e-mail: admin@purple soup.com Sharing of information purple soup will not share any personal or other information you provide to us with any other entities or persons, without your consent. All personal and credit card order information you provide to us will not be sold or traded to anyone. purple soup may disclose "personally identifiable", "payment" or "anonymous information" if required to do so by law or in the good faith belief that such action is necessary or appropriate to conform to the law. From time to time we may also share "personally identifable information" with third parties who perform certain services and functions on our behalf, such as shipping orders or processing credit card payments. These parties only have access to the personal information they need to perform their functions and we require them to use the information only in connection with the services they provide for us. Changes to our privacy policy We will update this policy as our business dictates, or as laws come into effect. Updates to this policy will be posted on our web site, but, in most cases, will not be sent to you directly. We encourage you to review this policy periodically to review any changes that have been made. PS: If you have any questions or comments about the use of personal information at purple soup, please e-mail us at admin@purple soup.com. PSS: Did you really read down this far? I didn't.